We analyzed mobile games and found that the consumers value (1) game quality, (2) gaming experience, (3) ease and quickness of setup, and (4) social aspects. To answer to these consumer needs, developers of mobile games can improve the (1) Audiovisual effects, (2) Customer support, (3) Product information, (4) Product comparison, (5) Trust, and (6) Independence of time and place in purchasing process. The gamers were categorized into (1) value seekers, (2) heavy players, (3) casual gamers, and..

Mobile payment & identification

·      one-time payment

o   Authorization by bank PIN-code

·      prepaid credit -> customer identification

o   Many customer cards integrated to your account (SIM-card + ID + PIN)

§  E.g. gym, public transport, library cards…

·      technically e.g. solution based on bluetooth technology (+ internet/3G)

Benefits

·      Location and time based relevant information and marketing

o   Possibility to push market and relevant information to your phone 

o   E.g. when you enter ..

 today the dutch RABO bank introduced a system that enables persons with a (dutch) mobile phone to pay money to each other with sms. 

The system works like this. 

everybody with a (dutch) mobile phone can open a "digital wallet" and put money on it from his or her bank account.  

if you want to make a payment, send an sms with the amount of money and the mobile number to pay to to the RABO bank (which controls the "digital wallets"), and the bank send you a conformation sms with a code, by return..