many digital consumers come home from shopping and enthusiastically take videos of themselves unpacking their newest macbook air - and the likes - and post them youtube. There you see how the users experience a new product - for free! Companies can set up forums that encourage users to post videos of their experiences to share with their peers, while monitoring and assessing possibilities for development of the product, its packaging, manual, etc. 

If we want to fully exploit the benefits of RTE technologies, we have to aim at a 100% diffusion rate. For now, based on my own experience, these technologies are difficult to use by elderly people. What could be done to make mobile communication devices, e-banking systems, Internet sites etc. more user friendly to elderly people? 

I'll get an email from the (insurance)company every time I've got a new bill/document in my electronic folder. That is nice, but it is not enough for peple like me (sometimes absent-minded).

If I do not pay the bill just then, I may forgot it. When I have it on paper, it is so easy to tape it on the fridge door ("reminder"). So, what I would like to have, is either GSM reminder (automatic) which reminds me, that "due date tomorrow, please pay your X bill) or somekind of straight link to my e-ca..

 Possibility to travel instantly from one place to another without any delay (e.g. Toko - Aulanko), digitalize oneself and then transform oneself back to a real person in the destination.

As working mothers are too busy to find time to search for e-grocery services, they could be offered ready packages by email that they could simply decide to click. These services could also include for example weekly recipe suggestions. Potential customers could simply click, after which the appropriate ingredients would be delivered home. These recipes could reflect a variety of themes relate to e.g. Thai, Spanish etc. cousines.

Customers could also be provided with a variety of household se..